Posts Tagged ‘Video’

In Case You Missed It: Perfecting Partnerships eBook!

If you get the DSA InTouch newsletter, you may already know that the Perfecting Partnerships Roundtable eBook is now available! We were happy to put together this comprehensive look at the insights and key takeaways from the discussions held at the first ever Perfecting Partnerships Roundtable. During the DSA Annual meeting, DSA Member and Supplier companies came together to dissect working partnerships in order to bridge the gaps and identify successful relationship qualities. This eBook identifies partnership obstacles, includes best practices, and notes the DSA’s response to questions raised during the discussion period. If you weren’t able to make the roundtable event or need a refresher, make sure to also check out the six minute screencast designed to accompany the eBook! Did you learn anything new? Do you still have questions? Discuss with Michelle Larter during our upcoming Twitter Chat!

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Content Marketing 101: Champions of Better Content

Successful content marketers know that better content requires hard work, smart strategy, and creative ideas. They’re focused on the editorial mission, not sales. Above all, they have an attitude of service to their audience. It’s not easy to be successful in content marketing. In fact, only 20 percent of respondents in our Annual Content Marketing Survey think their current content marketing efforts position them as a thought leader in their industry. Respondents widely believe content marketing is important, and nearly half think they need to improve their efforts to truly be a thought leader. Previously we identified some big obstacles content marketers face in executing successful content marketing programs. Now we’ve gathered some of our favorite fighters in the battle to produce better content. Let these “Content Marketing Champions” inspire and challenge your current content marketing efforts.   Volvo: The Epic Split Last November, Volvo released a YouTube video starring Jean-Claude Van Damme and the “stability and precision of Volvo Dynamic Steering.” Van Damme didn’t talk about steering – he did “the most epic of splits” while straddling two Volvo […]

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The 5 Core Elements of Online Content Marketing [Infographic Friday]

How do you do content? Nowadays it’s not enough to rely on the curation of content alone, it’s a matter of how you get your content seen. Whether you’re B2B or B2C, leveraging these 5 core elements of online content marketing could be what your business needs to convert online prospects into repeat customers.

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The Content Omniverse [Infographic Friday]

When the very first email was sent over 40 years ago it instantly revolutionized information exchange. In the years following, email and instant messenger became communication norms, bloggers became credible sources for content, people began to rely on search engines for answers, and social networks grew to be among the most frequently visited sites. The social media takeover of the last decade especially has incited a content revolution. Hundreds of millions of internet users now have access to countless mediums of content sharing. Their thoughts, ideas, interests, questions, and more can be shared with the world in a matter of keystrokes and clicks. But just how big is the content universe?

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