Posts Tagged ‘Twitter’

Ever Wonder Why Marketers Use Social Media [Infographic Friday]

Chief! Marketer recently released results from their widespread survey on social media trends in 2013.  The survey helps marketers to identify trends between B2C and B2B usage, the frustrations with social media and the reasons for relying on it.  So what’s driving the adoption of networks like LinkedIn, Facebook, Pinterest and Twitter? 

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A Closer Look at How Marketers Are Using Social Media [Infographic Friday]

How Marketers Are Using Social Media

Using social media in the business context was initially met with great resistance, particularly from those in Generation X loyal to traditional marketing methods. Over the past decade or so, there has been a monumental shift—according to results of the 2012 Annual SEOmoz Industry Survey “44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability.” As research attesting to the effectiveness of social marketing continues to emerge, it’s clear that these marketing methods may have the ability to drive some traditional marketing methods to extinction.

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Social Media Adding Color For Fall

Summer is winding down, and the social media market shows no signs of slowing down as we move into Fall.  In fact, the past few weeks have seen significant changes from all of social media major players. Take a look at some of the significant happenings in the market:

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One Way to Drive Engagement and Increase Brand Awareness

Nowadays, it isn’t enough for a brand to launch just any average social media campaign. For a campaign to be effective in increasing brand awareness, it must encompass an element of engagement. Last month we did a post on two social campaigns that were met with incredible success because the evolution of each campaign relied solely on audience participation and involvement.  Here’s a look at another campaign by Gap that does a great job at connecting with fans and promoting engagement.

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Everything You Need to Know about Twitter in Pictures [Infographic Friday]

How To Twitter

Social media has definitely delivered a new paradigm for communicating, and it’s also given us a whole new language from hashtags to tweeps to follow friday.  Today’s infographic, from the team at Twiends, is a simple definition of all terms Twitter and some prescriptive tips on getting started.

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