Posts Tagged ‘Subscriber Lists’

Anatomy of a Subject Line That Sticks (or Stinks)

Email app on smart phone

Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?

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Five ways to love your lists

I don’t suppose love and subscriber lists ever, ever get put into the same sentence, but I’m going to try anyway, so here goes: Your Lists Probably Need a Little Love. In email marketing, success boils down to sending the right content to a well tended list. A well tended list is one that contains mostly real addresses, checked by real people, who spend real time reading your emails. They represent very real potential customers, business partners, and colleagues.  From this perspective, tending to your lists with some care and attention is about finding out what people need and want, and then sending the appropriate emails their way.

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