Posts Tagged ‘Social Media’

9 Ways to Increase Brand Awareness

(To the tune of ‘Twas the Night before Christmas…) On a dark night in early February 2013, not a football player was stirring in New Orleans. It was Super Bowl night, and the power was out; all through Facebook and Twitter, people wondered aloud: “Where is our football game? Why won’t it show?” Until one voice responded: “Hey look, an Oreo!” Oreo’s tweet, now famous—“You can still dunk in the dark”—was a smart, timely way to spread branded snark. But take heed, dear reader, should you try to sell your products and solutions on social media “shelves.” No matter how playful your pop-culture roast, readers may not respond to self-promotional posts. They tune out content that doesn’t engage them on platforms designed just for engagement. If you want to increase brand awareness for real, the nine tactics below can help seal the deal: Ask your existing audience on Facebook and Twitter what problems or obstacles they have to feeling good about their finances. The best way to understand a potential client’s problem is to ask your current audience what issues […]

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“It’s Not You, It’s Me”

Small businesses should stop giving into social media What would “Dear Abby” say to someone who spends lots of time and energy on a love interest who doesn’t notice or care? “See what else is out there. Play the field. There are plenty of fish in the sea.” Small and medium businesses need similar “Dear Abby” guidance on their love for social media. A new survey from research firm BIA/Kelsey found that nearly 75 percent of small businesses use social media for business advertising and promotions. They spend more on average on social media than any other media platform. But less than 26 percent think they see “extraordinary” or “excellent” returns on their investment. Social media is attractive and exciting. All of your friends really like social media too. But if social media isn’t making you or your sales team happy, then you need to reevaluate how much love and attention you give it. It’s OK to be wrong about social media. Email understands. And email can help you prompt triple the number of purchases. Email works nearly 40 times […]

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Blood, Motorcycles, Vampires, Chemistry and Content Marketing

Recently, television networks have really stepped up their content marketing and there is a lot we can learn from them. Social Media has allowed marketing to become very interactive. Here are four lessons in content marketing based on four of my favorite TV shows:

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