Posts Tagged ‘Social Media Marketing’

How do B2B companies use social media? [Infographic Friday]

Last month we did an Infographic Friday post on how marketers are using social media. Today we’re zeroing in on how B2B companies do social media with this survey-turned-infographic from Social Media Examiner, Marketo, and ColumnFive. This infographic takes a unique approach to the typical social media strategy analysis by pitting the results gathered from B2B marketers against results from and B2C marketers. You may be surprised to see that, contrary to popular belief, B2B companies have a leg up when it comes to social media.

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Ever Wonder Why Marketers Use Social Media [Infographic Friday]

Chief! Marketer recently released results from their widespread survey on social media trends in 2013.  The survey helps marketers to identify trends between B2C and B2B usage, the frustrations with social media and the reasons for relying on it.  So what’s driving the adoption of networks like LinkedIn, Facebook, Pinterest and Twitter? 

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A Closer Look at How Marketers Are Using Social Media [Infographic Friday]

How Marketers Are Using Social Media

Using social media in the business context was initially met with great resistance, particularly from those in Generation X loyal to traditional marketing methods. Over the past decade or so, there has been a monumental shift—according to results of the 2012 Annual SEOmoz Industry Survey “44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability.” As research attesting to the effectiveness of social marketing continues to emerge, it’s clear that these marketing methods may have the ability to drive some traditional marketing methods to extinction.

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