Successful content marketers know that better content requires hard work, smart strategy, and creative ideas. They’re focused on the editorial mission, not sales. Above all, they have an attitude of service to their audience. It’s not easy to be successful in content marketing. In fact, only 20 percent of respondents in our Annual Content Marketing Survey think their current content marketing efforts position them as a thought leader in their industry. Respondents widely believe content marketing is important, and nearly half think they need to improve their efforts to truly be a thought leader. Previously we identified some big obstacles content marketers face in executing successful content marketing programs. Now we’ve gathered some of our favorite fighters in the battle to produce better content. Let these “Content Marketing Champions” inspire and challenge your current content marketing efforts. Volvo: The Epic Split Last November, Volvo released a YouTube video starring Jean-Claude Van Damme and the “stability and precision of Volvo Dynamic Steering.” Van Damme didn’t talk about steering – he did “the most epic of splits” while straddling two Volvo […]
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