Posts Tagged ‘Social Media Campaign’

One Way to Drive Engagement and Increase Brand Awareness

Nowadays, it isn’t enough for a brand to launch just any average social media campaign. For a campaign to be effective in increasing brand awareness, it must encompass an element of engagement. Last month we did a post on two social campaigns that were met with incredible success because the evolution of each campaign relied solely on audience participation and involvement.  Here’s a look at another campaign by Gap that does a great job at connecting with fans and promoting engagement.

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Two 2011 social media campaigns had immediate and measurable success. One came from The Dark Knight Rises (TDKR), Christopher Nolan’s follow up to the wildly popular 2008 film The Dark Knight. The second came from Volkswagen (VW) Brazil.

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