Year after year the most pressing of challenges for B2B content marketers is producing enough engaging content, as reported by Content Marketing Institute and MarketingProfs’ annual B2B Content Marketing Benchmarks, Budgets and Trends study. With search algorithm updates like Google Penguin, producing quality content is more important than ever.
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In the last few years, Google has emphasized quality editorial content as a means of boosting your search engine rankings. Now it’s suggesting that the way forward isn’t just what you wrote, but who wrote it.
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What’s the key to sustainable SEO? Contrary to popular belief, you’re not doing your page any favors by stuffing it with inbound links and relevant keywords.
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Bill Peña, chief architect at IMN, will be sharing his expertise with automotive dealers and managers on whether SEO can be replaced with social content. SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness. Dealers and managers need to ensure that all bases are covered to stay relevant in the evolving digital landscape.
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