Posts Tagged ‘Reporting’

Leave it to Fab

Leave it to Fab, the online shopping site dedicated to upcoming design and fashion to also be on the cutting edge of email opt-outs.  Fab is taking a proactive approach when it comes to sending you emails.  If five days pass and you ignore their digital correspondence, they send you one last email letting you know you have been opted-out. 

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Understanding Your Email Metrics: Opens and Clicks

You’ve built your newsletter, organized your list, ensured CAN-SPAM compliance, and sent your message out into the cyberverse. You’ve set your campaign goals, such as establishing or boosting your profile across your customer base, or cross-selling other products and services. Now what?

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