You have a range of tools at your disposal to get your message out to your readers. Blogs, Facebook, Twitter, LinkedIn, email newsletters and even printed material are all waiting and ready for you to put your words in place. The problem, of course, is what are you going to talk about? As your deadline approaches and you’re stumped with what you’re going to write, the temptation to look outside traditionally accepted means of publication is almost irresistible. But resist it you must. Here are five common content publishing mistakes made on an alarmingly frequent basis:
Read more →