I’m fairly confident that most marketers managing their company’s social presence would agree that maintaining brand consistency across social platforms would be a whole lot easier if networks would simply abide by a set of standardized practices and guidelines for graphics.
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Lots of new features emerging to better engage your best customers and prospects, this month we look at a few of those features:
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Chief! Marketer recently released results from their widespread survey on social media trends in 2013. The survey helps marketers to identify trends between B2C and B2B usage, the frustrations with social media and the reasons for relying on it. So what’s driving the adoption of networks like LinkedIn, Facebook, Pinterest and Twitter?
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Nowadays, it isn’t enough for a brand to launch just any average social media campaign. For a campaign to be effective in increasing brand awareness, it must encompass an element of engagement. Last month we did a post on two social campaigns that were met with incredible success because the evolution of each campaign relied solely on audience participation and involvement. Here’s a look at another campaign by Gap that does a great job at connecting with fans and promoting engagement.
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