Posts Tagged ‘NADA’

For Dealers, Making Use of the Tools is Key

The IMN team just got back from NADA 2014 in New Orleans. Aside from a few dicey hours trying to figure out if all of us were going to get on a plane before Snowmageddon hit town, it was a great time to survey the digital landscape for auto dealers and talk face-to-face with dealers about their marketing goals. What was clear is, that for all the innovation in the digital space, there are still ample opportunities for dealers to maximize their digital marketing investment. A good example: We gave hundreds of demos of Loyalty Driver over the course of the weekend. When we presented the reporting module – even to existing customers – we always got a look of surprise and engagement when we showed a list of all the email subscribers that had clicked on a particular piece of content. Not to put myself out of a job – because the content we produce for each e-newsletter is vitally important to the level of engagement a dealership will experience – but the key to the Loyalty Driver program […]

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Register to Win at NADA with IMN

In case you needed another reason to visit the IMN booth at NADA – besides just learning more about how Loyalty Driver and Loyalty Driver Premier can change your business – we have a surprise for you. We will be holding hourly drawings for tablet PCs in the IMN NADA Booth (# 4701). IMN will award 19 7-inch tablets to conference attendees every hour from 10 a.m. to 4 p.m. on Saturday, Jan. 25 and Sunday, Jan. 26, and again from 10 a.m. and 2 p.m. on Monday, Jan. 27. Also, separate drawings for a 10-inch tablet will be held on Saturday and Sunday afternoon for two additional winners. While you’re in the booth, be sure to check out Loyalty Driver and Loyalty Driver Premier, the automotive industry’s most effective branded newsletter and campaign tools for encouraging brand loyalty and generating leads. Stop by Booth # 4701 for a demo and scan your NADA ID with one of the IMN representatives to be entered into the tablet drawing. IMN will contact winners directly. Enjoy the show!

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