For email marketers, low open rates, and low click-through rates are less disappointing, but nothing compares to the disappointment of high unsubscribe rates.
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Last week’s infographic featured some of the key factors that differentiate spam email from legitimate email marketing efforts. With a constant influx of emails (on top of the daily intrusion of spam messages), how can you make sure your subscribers aren’t just going to skip over your emails altogether?
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Leave it to Fab, the online shopping site dedicated to upcoming design and fashion to also be on the cutting edge of email opt-outs. Fab is taking a proactive approach when it comes to sending you emails. If five days pass and you ignore their digital correspondence, they send you one last email letting you know you have been opted-out.
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You’ve built your newsletter, organized your list, ensured CAN-SPAM compliance, and sent your message out into the cyberverse. You’ve set your campaign goals, such as establishing or boosting your profile across your customer base, or cross-selling other products and services. Now what?
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