Posts Tagged ‘Marketing’

The Year in Content [Infographic Friday]

Afraid you missed out on some of 2012’s greatest moments in content? Are there any marketers out there in need of a brief refresher— or perhaps some inspiration— before gearing up for the New Year? Look no further! By cross-referencing popular Google search terms with the year’s major events, this Sparksheet infographic reveals “the story of 2012 in content, media and marketing.” What was your favorite 2012 moment?

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What’s your content strategy missing?

Content marketing has been around for years but recently, it has become more important than ever.  Search engines have been tailored to reward websites that generate new, fresh and relevant content. IMN surveyed marketing professionals across a variety of industries to get a better understanding of how they view content marketing and how they measure its effectiveness.

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A Closer Look at How Marketers Are Using Social Media [Infographic Friday]

How Marketers Are Using Social Media

Using social media in the business context was initially met with great resistance, particularly from those in Generation X loyal to traditional marketing methods. Over the past decade or so, there has been a monumental shift—according to results of the 2012 Annual SEOmoz Industry Survey “44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability.” As research attesting to the effectiveness of social marketing continues to emerge, it’s clear that these marketing methods may have the ability to drive some traditional marketing methods to extinction.

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