Posts Tagged ‘Marketing’

What’s your content strategy missing?

Content marketing has been around for years but recently, it has become more important than ever.  Search engines have been tailored to reward websites that generate new, fresh and relevant content. IMN surveyed marketing professionals across a variety of industries to get a better understanding of how they view content marketing and how they measure its effectiveness.

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A Closer Look at How Marketers Are Using Social Media [Infographic Friday]

How Marketers Are Using Social Media

Using social media in the business context was initially met with great resistance, particularly from those in Generation X loyal to traditional marketing methods. Over the past decade or so, there has been a monumental shift—according to results of the 2012 Annual SEOmoz Industry Survey “44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability.” As research attesting to the effectiveness of social marketing continues to emerge, it’s clear that these marketing methods may have the ability to drive some traditional marketing methods to extinction.

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