Posts Tagged ‘Loyalty Driver Premier’

For Dealers, Making Use of the Tools is Key

The IMN team just got back from NADA 2014 in New Orleans. Aside from a few dicey hours trying to figure out if all of us were going to get on a plane before Snowmageddon hit town, it was a great time to survey the digital landscape for auto dealers and talk face-to-face with dealers about their marketing goals. What was clear is, that for all the innovation in the digital space, there are still ample opportunities for dealers to maximize their digital marketing investment. A good example: We gave hundreds of demos of Loyalty Driver over the course of the weekend. When we presented the reporting module – even to existing customers – we always got a look of surprise and engagement when we showed a list of all the email subscribers that had clicked on a particular piece of content. Not to put myself out of a job – because the content we produce for each e-newsletter is vitally important to the level of engagement a dealership will experience – but the key to the Loyalty Driver program […]

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