I’m fairly confident that most marketers managing their company’s social presence would agree that maintaining brand consistency across social platforms would be a whole lot easier if networks would simply abide by a set of standardized practices and guidelines for graphics.
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Chief! Marketer recently released results from their widespread survey on social media trends in 2013. The survey helps marketers to identify trends between B2C and B2B usage, the frustrations with social media and the reasons for relying on it. So what’s driving the adoption of networks like LinkedIn, Facebook, Pinterest and Twitter?
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Did you know? In ONE DAY 1.5 billion pieces of content are created? Or that every minute Facebook users share 684,478 pieces of content, 571 new websites are created, Google receives over 2,000,000 search queries? With so much information swarming the World Wide Web, how do you decide what content is worthy of reading? And for those developing content, what is going to set you apart? What makes your blog post, social post, article, etc. better than the rest? The more information floating through cyberspace, the more your readers can afford to be picky about the content they chose to read.
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Obviously, the big story in social media over the past few weeks was Facebook’s IPO, its subsequent public outcry and drop below $30. Or, if you’re a single woman with a dream, maybe Mark Zuckerberg’s marriage falls into the same category! But it was a big couple of weeks with lots happening in the space; here’s a look at a few things that caught my eye:
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