Posts Tagged ‘Gap’

One Way to Drive Engagement and Increase Brand Awareness

Nowadays, it isn’t enough for a brand to launch just any average social media campaign. For a campaign to be effective in increasing brand awareness, it must encompass an element of engagement. Last month we did a post on two social campaigns that were met with incredible success because the evolution of each campaign relied solely on audience participation and involvement.  Here’s a look at another campaign by Gap that does a great job at connecting with fans and promoting engagement.

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