In the United States, millennials and Gen Z are currently the two largest population groups of all generations, with an unprecedented impact on the economy. Being aware of how younger customers view and handle their finances is essential if your financial institution wants to stay competitive.
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April is in full swing, which means National Financial Literacy Month is here once again. For the past 18 years, this month has been an invitation for banks and credit unions to do their part in educating Americans, young and old, about personal finance.
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April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.
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We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.
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April is National Financial Literacy Month, and we think that’s a great time to remind you that many American adults lag behind on maintaining healthy financial habits. If that sounds harsh, that’s because it is. But it’s also reality.
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