Posts Tagged ‘Facebook’

A Closer Look at How Marketers Are Using Social Media [Infographic Friday]

How Marketers Are Using Social Media

Using social media in the business context was initially met with great resistance, particularly from those in Generation X loyal to traditional marketing methods. Over the past decade or so, there has been a monumental shift—according to results of the 2012 Annual SEOmoz Industry Survey “44.4% of survey respondents self-professed either “advanced” or “expert” level social media ability.” As research attesting to the effectiveness of social marketing continues to emerge, it’s clear that these marketing methods may have the ability to drive some traditional marketing methods to extinction.

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Social Media Adding Color For Fall

Summer is winding down, and the social media market shows no signs of slowing down as we move into Fall.  In fact, the past few weeks have seen significant changes from all of social media major players. Take a look at some of the significant happenings in the market:

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One Way to Drive Engagement and Increase Brand Awareness

Nowadays, it isn’t enough for a brand to launch just any average social media campaign. For a campaign to be effective in increasing brand awareness, it must encompass an element of engagement. Last month we did a post on two social campaigns that were met with incredible success because the evolution of each campaign relied solely on audience participation and involvement.  Here’s a look at another campaign by Gap that does a great job at connecting with fans and promoting engagement.

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Facebook Insights: 5 Page Level Metrics to Track

Insights, Facebook’s reporting platform, allows Page admins to track and monitor all of the activity around their Facebook Page’s content. Insights are accessible via the Insights dashboard and can be exported to an Excel spreadsheet. The reason Facebook Insights are great is also the reason they are terrible – there are just too many available metrics. When you export the Page Level spreadsheet from Facebook Insights, there are 92 columns of data and 33 different metrics to choose from! And that’s only on the first tab of the spreadsheet – don’t even get me started on the other 50 or so tabs. To keep things simple, here are five Page Level metrics that you should be tracking on a consistent basis to measure the effectiveness of your Facebook strategy:

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The Infographic of Infographics [Infographic Friday]

Did you know? In ONE DAY 1.5 billion pieces of content are created? Or that every minute Facebook users share 684,478 pieces of content, 571 new websites are created, Google receives over 2,000,000 search queries? With so much information swarming the World Wide Web, how do you decide what content is worthy of reading? And for those developing content, what is going to set you apart? What makes your blog post, social post, article, etc. better than the rest? The more information floating through cyberspace, the more your readers can afford to be picky about the content they chose to read.

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