Posts Tagged ‘Facebook’

“It’s Not You, It’s Me”

Small businesses should stop giving into social media What would “Dear Abby” say to someone who spends lots of time and energy on a love interest who doesn’t notice or care? “See what else is out there. Play the field. There are plenty of fish in the sea.” Small and medium businesses need similar “Dear Abby” guidance on their love for social media. A new survey from research firm BIA/Kelsey found that nearly 75 percent of small businesses use social media for business advertising and promotions. They spend more on average on social media than any other media platform. But less than 26 percent think they see “extraordinary” or “excellent” returns on their investment. Social media is attractive and exciting. All of your friends really like social media too. But if social media isn’t making you or your sales team happy, then you need to reevaluate how much love and attention you give it. It’s OK to be wrong about social media. Email understands. And email can help you prompt triple the number of purchases. Email works nearly 40 times […]

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Facebook Success for Auto Dealers [Infographic Friday]

Solidifying an effective content strategy is a daunting task for any marketer. Choosing from various platforms and channels, selecting the content mix, and sourcing and curating content are all part of the tricky process.

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Your ‘Picture’ Perfect Guide to Social Media [Infographic Friday]

I’m fairly confident that most marketers managing their company’s social presence would agree that maintaining brand consistency across social platforms would be a whole lot easier if networks would simply abide by a set of standardized practices and guidelines for graphics. 

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The Facebook Page Checklist [Infographic Friday]

It’s no secret that business has become increasingly more social over the past few years, in fact you’d be hard pressed to find an established company or brand lacking a social presence. So how can you differentiate your Facebook page from the 42 million pages out there? You can start by covering all your bases with this checklist.

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What does Facebook’s Graph Search mean for businesses?

Facebook recently introduced their newest product, Graph Search. Although it’s still in beta testing, Mark Zuckerberg claims that along with Timeline and News Feed, Graph Search will be “another pillar” in Facebook’s ecosystem. What is it?

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