Posts Tagged ‘Engagement’

Facebook Success for Auto Dealers [Infographic Friday]

Solidifying an effective content strategy is a daunting task for any marketer. Choosing from various platforms and channels, selecting the content mix, and sourcing and curating content are all part of the tricky process.

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How a Shop Vac beat James Bond

I spent three days at the media circus surrounding the New York International Auto Show last week. The night before I attended the official media days, I got a few sneak peeks at some exciting products. One event probably cost tens of thousands to put on. One event cost well into the multiple millions to execute. Yet, their social media impact was decidedly different.

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The State of Online Engagement [Infographic Friday]

Nowadays there are so many ways for marketers to reach customers and consumers, it can be hard to identify the methods and tactics that fit in line with your marketing objectives. In order to develop an effective marketing strategy, it is essential to understand the state of online engagement. After surveying upwards of 15,000 marketers in the US and Europe, this infographic reveals what channels and tactics marketers are using, and most importantly why they’re using particular inbound marketing methods to spark online engagement.

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The Facebook Page Checklist [Infographic Friday]

It’s no secret that business has become increasingly more social over the past few years, in fact you’d be hard pressed to find an established company or brand lacking a social presence. So how can you differentiate your Facebook page from the 42 million pages out there? You can start by covering all your bases with this checklist.

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New on the Social Media Front

Lots of new features emerging to better engage your best customers and prospects, this month we look at a few of those features:

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