Posts Tagged ‘Engagement’

Why Email Subscribers Unsubscribe [Infographic Friday]

For email marketers, low open rates, and low click-through rates are less disappointing, but nothing compares to the disappointment of high unsubscribe rates.

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Are Your Email Campaigns Getting Read? [Infographic Friday]

Last week’s infographic featured some of the key factors that differentiate spam email from legitimate email marketing efforts. With a constant influx of emails (on top of the daily intrusion of spam messages), how can you make sure your subscribers aren’t just going to skip over your emails altogether?

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Facebook Success for Auto Dealers [Infographic Friday]

Solidifying an effective content strategy is a daunting task for any marketer. Choosing from various platforms and channels, selecting the content mix, and sourcing and curating content are all part of the tricky process.

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How a Shop Vac beat James Bond

I spent three days at the media circus surrounding the New York International Auto Show last week. The night before I attended the official media days, I got a few sneak peeks at some exciting products. One event probably cost tens of thousands to put on. One event cost well into the multiple millions to execute. Yet, their social media impact was decidedly different.

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