Posts Tagged ‘Engagement’

Coming soon: Michelle Larter wants to talk #DSChange

We’re thrilled to announce our very first Twitter Q&A with Michelle Larter, our Worldwide Sales Director of Direct Selling Solutions, on Tuesday, Dec. 9, 1:00-2:00 p.m. EST. Tweet your questions about the changing face of direct selling to @mlarter using the #DSChange hash tag! Earlier this year, Michelle spoke with Hakki Ozmorali about her trend predictions and thoughts on the industry as a whole. She foresaw the rising importance of “social selling,” as distributors learned to meet each generation on their preferred channel. She also knows that increased accessibility to digital tools – from iPads to Google analytics – have changed distributors’ marketing efforts. The direct selling industry has grown in diversity and global impact while weathering some tough controversy involving big names like Avon and Herbalife. For some companies, the very definition of direct selling has changed. This Q&A is your chance to engage with Michelle, an industry expert who understands direct selling from multiple angles. Ask her about the changes in digital marketing, social strategies, mobile enablement, or distributor stereotypes, and how those changes will affect direct selling […]

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Blood, Motorcycles, Vampires, Chemistry and Content Marketing

Recently, television networks have really stepped up their content marketing and there is a lot we can learn from them. Social Media has allowed marketing to become very interactive. Here are four lessons in content marketing based on four of my favorite TV shows:

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Why Email Subscribers Unsubscribe [Infographic Friday]

For email marketers, low open rates, and low click-through rates are less disappointing, but nothing compares to the disappointment of high unsubscribe rates.

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Are Your Email Campaigns Getting Read? [Infographic Friday]

Last week’s infographic featured some of the key factors that differentiate spam email from legitimate email marketing efforts. With a constant influx of emails (on top of the daily intrusion of spam messages), how can you make sure your subscribers aren’t just going to skip over your emails altogether?

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