Posts Tagged ‘Engagement’

Dear Direct Selling companies, representatives, and customers: Michelle Larter, our  Worldwide Sales Director of Direct Selling Solutions, wants to talk #DSChange with YOU. On Tuesday, Dec. 9, 1-2 p.m. EST, Michelle will take center stage in a Twitter Q&A to discuss the changing face of direct selling. To join, tweet your questions or insights to @mlarter using the #DSChange hashtag. Michelle will be at the Direct Selling Association’s Be Connected Conference Dec. 3-5. She also will take questions about the Twitter chat and changes in direct selling at the conference. If you plan to attend, make sure you visit the IMN booth and meet Michelle. Below are some questions Michelle wants to ask you: Why did you become a direct seller? Why did you stay in direct selling? What social media platform do you prefer to use in your business and why? What direct selling stereotypes hurt your ability to sell your products or be an expert in your field? Click here to see the news release! Technology advances and consumers get savvier, so direct selling strategies and tactics must adapt. Increased diversity in gender, age, ethnicity, and background […]

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We’re thrilled to announce our very first Twitter Q&A with Michelle Larter, our Worldwide Sales Director of Direct Selling Solutions, on Tuesday, Dec. 9, 1:00-2:00 p.m. EST. Tweet your questions about the changing face of direct selling to @mlarter using the #DSChange hash tag! Earlier this year, Michelle spoke with Hakki Ozmorali about her trend predictions and thoughts on the industry as a whole. She foresaw the rising importance of “social selling,” as distributors learned to meet each generation on their preferred channel. She also knows that increased accessibility to digital tools – from iPads to Google analytics – have changed distributors’ marketing efforts. The direct selling industry has grown in diversity and global impact while weathering some tough controversy involving big names like Avon and Herbalife. For some companies, the very definition of direct selling has changed. This Q&A is your chance to engage with Michelle, an industry expert who understands direct selling from multiple angles. Ask her about the changes in digital marketing, social strategies, mobile enablement, or distributor stereotypes, and how those changes will affect direct selling […]

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