Posts Tagged ‘Email’

Recap: #DSChange with Michelle Larter

Thank you to everyone who joined us yesterday for the #DSChange Twitter Q&A with Michelle Larter, IMN’s Worldwide Sales Director for direct selling solutions. Whether you tweeted, favorited, or simply followed along, we appreciate the chance we had to engage with you and better understand your perspective on direct selling. Some popular topics from yesterday are summarized below:   Does the industry really make any money? It’s true that some U.S. direct selling market sectors have seen sales growth decline or stabilize over the past few years. However, the wellness and services sectors both saw remarkable sales growth last year. The wellness sector increased sales to 28.5% of the market and the services sector increased sales to 22.9%. The Direct Selling Association estimates the wellness sector will reach $18 billion in sales by 2018.   What’s the best communication tool to use?           Consumers ages 18-44 check email on their smartphone more than any other activity or app, so it makes sense marketers want to use email to reach them. IMN case studies have shown that […]

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HTML5 and Email: A long way to go

As email designers, we know the drill. The majority of email readers out there are far behind the times in regards to being able to interpret and display HTML… the code we use to create an email campaign. We have to go simple with our designs, and because of that, we often don’t get to play with the latest and greatest innovations that the industry provides us for other kinds of digital media.

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When to Send Your Emails [Infographic Friday]

Back in January, we published an Infographic illustrating the best times to send your emails; 6 a.m. to noon and 6 p.m. to midnight. This infographic from Experian takes a slightly different approach.

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Email Marketing: All That Sizzles Is Not Spam [Infographic Friday]

Whether personally or professionally speaking, it’s safe to say the average person’s inbox is cluttered with its fair share of spam emails. The 14.5 billion spam messages sent out every day account for up to 45% of all email globally—and that’s a conservative estimate.

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