Part 1: Distribution (This is the first post in a series on email newsletter best practices.) In IMN’s 2014 Content Marketing Survey, 60 percent of content marketers cited email newsletters as one of their most effective content marketing vehicles. Our respondents work in many different industries with varying budgets at their disposal. While 60 percent is a decent majority, we want to see the number grow. When done right, newsletters can help brands gain new customers and keep current ones happy. We help a lot of struggling marketers create effective newsletters because of IMN’s tradition of email marketing success. The following answers some common questions about effective newsletter distribution. We hope it helps shed light on the “secret truths” to building a great email newsletter. How do I build my email subscriber list? When our clients first start building their email lists, they want to know how they can get people to give them email addresses. We serve clients from very diverse industries, but we always give the same answer: Give potential readers a good reason to give you their […]
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