Posts Tagged ‘Email Marketing’

The Secret to a Great Customer Experience Is the Human Touch

Customer support agent

Consider how much a bad experience — whatever the cause — affects your desire to spend money. A faulty smartphone app or an unpleasant technical support representative can certainly push you away from a company. Customer experience is important for retaining customers across all industries.

Read more

[Infographic] Where are your bank’s marketing dollars going?

Bank Marketing Infographic

If your financial institution is anything like the banks in a recent study performed by The Financial Brand, you’ve probably seen your marketing budget grow in recent years. In fact, you’ve probably seen your assets grow as well.

Read more

Don’t Get Left Behind in the Direct Sales Digital Revolution

In the words of Bob Dylan, “The Times They Are a-Changin.’” The direct selling industry has faced myriad challenges just in the last decade. How people shop for products, how they earn extra money, and how they communicate have all changed rapidly, deeply affecting the industry’s place in consumers’ lives.

Read more

Success Story: Are You Fostering a Strong Relationship With Your Bank Customers?

HomeTown Bank

As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.

Read more

Go Upgrade Your Content with Just 5 Wonderful Words

Grow email open rates with the best 5 words in email subject lines

Want better email open rates? We thought you might. A new study from Alchemy Worx found the top 5 performing words to include in an email subject line. These words may not work for every industry, but they performed consistently well across a variety of industries. “Upgrade” can yield a 65 percent higher open rate than the average email open rate. “Just” can yield a 64 percent higher open rate. “Content” can increase email opens by 59 percent. “Go” and “wonderful” can increase email opens by 55 percent. We recommend using just one or two of these words in an email subject line. For instance, try pairing “go” and “upgrade” if your brand offers technology and software solutions, or “just” and “wonderful” if your brand sells helpful products. Using too many of these “power words” can lessen the impact of each keyword. It may also resemble other spammy practices that will make email service providers and applications ignore or penalize your email messages in the inbox. The following words performed the worst in email subject lines: “Miss” can decrease email […]

Read more