Posts Tagged ‘Email Marketing’

How to Handle Franchise Messaging During COVID-19

It can be challenging to implement effective communication at each level of a franchise, even in a normal year. And so far, this year has been anything but normal. COVID-19 has rendered many aspects of life unpredictable, increasing the need for active franchise messaging.

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The Importance of Engaging and Actionable Content During COVID-19

Woman using smartphone

Social distancing doesn’t mean there needs to be a void between you and your customers; it means that it is even more important to interact and to do it well. Since online banking — mobile or otherwise — currently takes priority over face-to-face interactions, it is crucial your bank’s message engages readers, provides value, and sparks actionable insight.

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Improve Your Marketing Response During a Crisis

Couple does online banking

As the effects of COVID-19 ripple through the world, efficient communication plays a vital role in keeping customers informed. In today’s digital world, businesses can provide near-instant updates on how they’re responding to the situation, which helps maintain customer confidence and prevent confusion.

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The Secret to a Great Customer Experience Is the Human Touch

Customer support agent

Consider how much a bad experience — whatever the cause — affects your desire to spend money. A faulty smartphone app or an unpleasant technical support representative can certainly push you away from a company. Customer experience is important for retaining customers across all industries.

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[Infographic] Where are your bank’s marketing dollars going?

Bank Marketing Infographic

If your financial institution is anything like the banks in a recent study performed by The Financial Brand, you’ve probably seen your marketing budget grow in recent years. In fact, you’ve probably seen your assets grow as well.

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