Posts Tagged ‘Email Marketing Best Practices’

HTML5 and Email: A long way to go

As email designers, we know the drill. The majority of email readers out there are far behind the times in regards to being able to interpret and display HTML… the code we use to create an email campaign. We have to go simple with our designs, and because of that, we often don’t get to play with the latest and greatest innovations that the industry provides us for other kinds of digital media.

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Why Email Subscribers Unsubscribe [Infographic Friday]

For email marketers, low open rates, and low click-through rates are less disappointing, but nothing compares to the disappointment of high unsubscribe rates.

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