Posts Tagged ‘Email Marketing Best Practices’

Five ways to love your lists

I don’t suppose love and subscriber lists ever, ever get put into the same sentence, but I’m going to try anyway, so here goes: Your Lists Probably Need a Little Love. In email marketing, success boils down to sending the right content to a well tended list. A well tended list is one that contains mostly real addresses, checked by real people, who spend real time reading your emails. They represent very real potential customers, business partners, and colleagues.  From this perspective, tending to your lists with some care and attention is about finding out what people need and want, and then sending the appropriate emails their way.

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