Email Design | IMN | Content Counts

The Secret to Better Email Newsletters: Designing with Images

By IMN Marketing on January 28, 2015 / Email Marketing, Featured / Comments Off on The Secret to Better Email Newsletters: Designing with Images

Tags: Email, Email Design, Email Marketing, Email Marketing Best Practices, Email Newsletter

Part 4: Designing with Images (This post continues IMN’s series on email newsletter best practices. Previously we looked at better email newsletter design with colors. Also check out the secrets to building a better distribution contact list and trimming contact list deadweight.) Are there any rules for using images with people in them? If you can see the person’s face in the image, then yes, there are some rules to know and follow. If you choose an image to accompany an article, you want that image to serve your written content. You don’t want the image to overpower your content or send mixed signals. When you look at a photo of a person, your eyes are drawn to that person’s face. Specifically, your eyes are drawn to that person’s eyes. That means images with people in them have some serious potential to draw in your audience and keep them hooked. It also means images with people used improperly can confuse your audience or make them ignore your content. The five cardinal rules for using images with faces in them are […]

The Secret to Better Email Newsletters: Designing with Color

By IMN Marketing on January 21, 2015 / Email Marketing, Featured / Comments Off on The Secret to Better Email Newsletters: Designing with Color

Tags: Email, Email Design, Email Marketing Best Practices, Email Newsletter

Part 3: Designing with Color (This is the third in a series on email newsletter best practices. Also check out Part 1 and Part 2.) Why does color matter? Color matters for every visual message we receive. We make subconscious judgments about things within 90 seconds of first seeing them. Up to 90 percent of our judgments are based on color alone. Color can trigger certain emotions, which affect the actions we take – or don’t take. Color also matters for every visual message we send. As much as IMN believes great content matters, we also believe great presentation of that content entices people to read and engage. Those 90 seconds in which readers judge and assess your email newsletter can directly affect their willingness to click through that email and open subsequent emails. Yet, choosing colors for your newsletter can be downright daunting. Never fear. We’re here to shed light on simple, effective techniques for using color to help put your best (digital) foot forward. How does color work? Who remembers the color wheel? Many people haven’t used the […]

Email Design Principles, Part 3

By IMN Marketing on May 15, 2013 / Email Marketing / Leave a comment

Tags: Email Design, Email Marketing, Email Marketing Best Practices, Email Newsletter

Images in your email, Part 3 Some design considerations when designing promotional images for your email campaigns:

Email Design Principles

By IMN Marketing on April 3, 2013 / Email Marketing / Leave a comment

Tags: Email Design, Email Marketing

Art may be subjective, but design is not… not entirely anyway. For your email newsletter to be impactful and produce results, there are some fundamental best practices that will ensure your email looks elegant, but more importantly, is truly effective in driving response. Over the course of several posts, I’ll discuss some basic design and technical principles that will address both issues, maximizing the potential of your newsletter.

Posts Tagged ‘Email Design’

Email Design Principles

Categories

Latest Posts