Posts Tagged ‘editorial’

Content Marketing 101: How to Think Like a Publisher

You helped your niece start and finish the Content Marketing Pyramid. Now she understands how content marketing can help her achieve business goals. Then you explained why finding the right audience and the right channel is important. Now when she sends a message, she knows to whom and where to send it. She’s ready for the final test. You ask your niece to define content marketing. “You have a goal for your business, and you can find it on the Content Marketing Pyramid. Once you know your goal, you find the audience that matches it. But you also gotta use the right channel to talk to them. Then you can send your message to make that goal come true.” “Hmm… What if I ask you to define storytelling?” you ask. “That’s easy! You tell a really good story about something cool to someone you know will like the story.” “See, that’s also content marketing.” “Now I’m confused.”   Content Marketing: Where Storytelling Meets Selling Hundreds of articles defining content marketing exist. They explain, defend, and debate it. But many of […]

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