Posts Tagged ‘Direct Selling’

Recap: #DSChange with Michelle Larter

Thank you to everyone who joined us yesterday for the #DSChange Twitter Q&A with Michelle Larter, IMN’s Worldwide Sales Director for direct selling solutions. Whether you tweeted, favorited, or simply followed along, we appreciate the chance we had to engage with you and better understand your perspective on direct selling. Some popular topics from yesterday are summarized below:   Does the industry really make any money? It’s true that some U.S. direct selling market sectors have seen sales growth decline or stabilize over the past few years. However, the wellness and services sectors both saw remarkable sales growth last year. The wellness sector increased sales to 28.5% of the market and the services sector increased sales to 22.9%. The Direct Selling Association estimates the wellness sector will reach $18 billion in sales by 2018.   What’s the best communication tool to use?           Consumers ages 18-44 check email on their smartphone more than any other activity or app, so it makes sense marketers want to use email to reach them. IMN case studies have shown that […]

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Mark Your Calendars: Michelle Larter Chats #DSChange Dec. 9

Dear Direct Selling companies, representatives, and customers: Michelle Larter, our  Worldwide Sales Director of Direct Selling Solutions, wants to talk #DSChange with YOU. On Tuesday, Dec. 9, 1-2 p.m. EST, Michelle will take center stage in a Twitter Q&A to discuss the changing face of direct selling. To join, tweet your questions or insights to @mlarter using the #DSChange hashtag. Michelle will be at the Direct Selling Association’s Be Connected Conference Dec. 3-5. She also will take questions about the Twitter chat and changes in direct selling at the conference. If you plan to attend, make sure you visit the IMN booth and meet Michelle. Below are some questions Michelle wants to ask you: Why did you become a direct seller? Why did you stay in direct selling? What social media platform do you prefer to use in your business and why? What direct selling stereotypes hurt your ability to sell your products or be an expert in your field? Click here to see the news release! Technology advances and consumers get savvier, so direct selling strategies and tactics must adapt. Increased diversity in gender, age, ethnicity, and background […]

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In Case You Missed It: Perfecting Partnerships eBook!

If you get the DSA InTouch newsletter, you may already know that the Perfecting Partnerships Roundtable eBook is now available! We were happy to put together this comprehensive look at the insights and key takeaways from the discussions held at the first ever Perfecting Partnerships Roundtable. During the DSA Annual meeting, DSA Member and Supplier companies came together to dissect working partnerships in order to bridge the gaps and identify successful relationship qualities. This eBook identifies partnership obstacles, includes best practices, and notes the DSA’s response to questions raised during the discussion period. If you weren’t able to make the roundtable event or need a refresher, make sure to also check out the six minute screencast designed to accompany the eBook! Did you learn anything new? Do you still have questions? Discuss with Michelle Larter during our upcoming Twitter Chat!

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Coming soon: Michelle Larter wants to talk #DSChange

We’re thrilled to announce our very first Twitter Q&A with Michelle Larter, our Worldwide Sales Director of Direct Selling Solutions, on Tuesday, Dec. 9, 1:00-2:00 p.m. EST. Tweet your questions about the changing face of direct selling to @mlarter using the #DSChange hash tag! Earlier this year, Michelle spoke with Hakki Ozmorali about her trend predictions and thoughts on the industry as a whole. She foresaw the rising importance of “social selling,” as distributors learned to meet each generation on their preferred channel. She also knows that increased accessibility to digital tools – from iPads to Google analytics – have changed distributors’ marketing efforts. The direct selling industry has grown in diversity and global impact while weathering some tough controversy involving big names like Avon and Herbalife. For some companies, the very definition of direct selling has changed. This Q&A is your chance to engage with Michelle, an industry expert who understands direct selling from multiple angles. Ask her about the changes in digital marketing, social strategies, mobile enablement, or distributor stereotypes, and how those changes will affect direct selling […]

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