As the effects of COVID-19 ripple through the world, efficient communication plays a vital role in keeping customers informed. In today’s digital world, businesses can provide near-instant updates on how they’re responding to the situation, which helps maintain customer confidence and prevent confusion.
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Politicians, TV personalities, and economic experts will often predict what the markets and economy will do next, but nobody truly knows when a recession is going to happen or how bad it will be. That’s why it’s a good idea to be prepared and have some savings set aside for a rainy day. But are your millennial customers really ready for that possibility?
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Your bank or credit union might not have the resources to offer a smartphone app on par with Chase or the high-tech functionality of the Goldman Sachs-backed Apple Card, but that doesn’t mean you can’t compete with these big institutions and win the battle in other areas. Here are some ways you can punch above your weight and make your smaller financial institution stand out against large organizations.
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