Posts Tagged ‘copyright’

Don’t Play “Telephone” With Your Email Marketing

Remember playing “telephone” as a kid? Someone starts with a simple statement and it gets re-told from person to person. By the time it gets to the end, the last person says the statement out loud and everyone laughs. Why? Because it’s usually not at all reflective of the original message. While playing a game of “telephone” can be fun for kids, it isn’t very fun for businesses. “Telephoning” your brand messages through your email channel is the risk business organizations take when they leave their email marketing in the hands of their agents, field reps and consultants.

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5 Content Publishing Mistakes

You have a range of tools at your disposal to get your message out to your readers. Blogs, Facebook, Twitter, LinkedIn, email newsletters and even printed material are all waiting and ready for you to put your words in place. The problem, of course, is what are you going to talk about? As your deadline approaches and you’re stumped with what you’re going to write, the temptation to look outside traditionally accepted means of publication is almost irresistible. But resist it you must. Here are five common content publishing mistakes made on an alarmingly frequent basis:

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