Posts Tagged ‘Content’

Content Marketing 101: What Are Obstacles to Better Content?

You know content marketing is important for your brand’s message to be heard above the digital noise. You know your peers and competitors are using it. But do you know what’s keeping your efforts from producing better content? Last week, we said content marketing doesn’t look or feel like marketing because it sells your brand as a better source of information than your competitor. This week we’re going to look at some of the biggest obstacles identified by respondents in our Third Annual Content Marketing Survey. No Strategy in Sight Right now, more than 30 percent of our respondents don’t have a content marketing program. They treat content marketing like a short-term tactic by “winging it” every day. They don’t plan their content marketing efforts and they don’t measure those efforts. They can’t monitor or grow long-term customer engagement because they won’t create a long-term strategy. Budget Woes and Worries Half of respondents want to spend more money on content marketing, but they don’t have the money. Worse, they might spend the money they do have on traditional marketing tactics that […]

Read more

Content Marketing 101: What Is Better Content?

Content marketing is marketing that doesn’t look or feel like marketing. It doesn’t sell a product or a service. It sells your brand as a relevant, helpful, and trustworthy source of information to a consumer. So how does it work? Content marketers find, research, write, edit, and design content that is meaningful to consumers. If consumers value a brand’s content, they may change their beliefs about a topic, share the content with their friends, or seek out more content produced by that brand. Or they may do all three. Content marketing fosters brand recognition and trust to turn disinterested consumers into brand advocates in the long-term. It’s the best way to build a positive relationship between a consumer and a brand. Though content marketing serves an end goal, it is not a “quick fix, get rich” solution. It takes time to build and maintain relationships with consumers. When we surveyed marketers from a variety of industries for our annual Content Marketing Survey, we found that content marketing is a medium to high priority for 76 percent of marketers. But only […]

Read more

Why Email Subscribers Unsubscribe [Infographic Friday]

For email marketers, low open rates, and low click-through rates are less disappointing, but nothing compares to the disappointment of high unsubscribe rates.

Read more

The 10 Steps to Content Marketing Success [Infographic Friday]

In an effort to better understand how marketers tackle content marketing, we surveyed thousands of professionals across different industries. Unsurprisingly, the greatest challenge marketers were faced with was finding and sourcing engaging content.

Read more

Are Your Email Campaigns Getting Read? [Infographic Friday]

Last week’s infographic featured some of the key factors that differentiate spam email from legitimate email marketing efforts. With a constant influx of emails (on top of the daily intrusion of spam messages), how can you make sure your subscribers aren’t just going to skip over your emails altogether?

Read more