Posts Tagged ‘Content’

5 Simple Ways to Make Readers Love Your Content

Have you ever felt really, truly overwhelmed by content? There’s a good chance your readers have too. The average American spends a little over 12 hours per day consuming media. Millennials spend up to 18 hours. All that media consumption can lead to “glossy eye syndrome.” Symptoms include tired brains, poor memory, and lack of engagement. Plus, you know, glossy eyeballs. That’s why we want to share five tips with writers everywhere. These tips can help you write content that engages people and gives their poor eyeballs a break. 1. Write a catchy headline. People read, watch, share, and talk about content all day long. Help your content stand out from the noise by writing a great headline. Need some inspiration? Barry Feldman’s post on writing great headlines can help you get started. 2. Get to the point – fast. Half of your website’s visitors spend fewer than 15 seconds reading your content. Give your ideas a chance by getting them in front of readers as soon as you can. It’s OK to weave an interesting hook or a personal […]

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9 Ways to Increase Brand Awareness

(To the tune of ‘Twas the Night before Christmas…) On a dark night in early February 2013, not a football player was stirring in New Orleans. It was Super Bowl night, and the power was out; all through Facebook and Twitter, people wondered aloud: “Where is our football game? Why won’t it show?” Until one voice responded: “Hey look, an Oreo!” Oreo’s tweet, now famous—“You can still dunk in the dark”—was a smart, timely way to spread branded snark. But take heed, dear reader, should you try to sell your products and solutions on social media “shelves.” No matter how playful your pop-culture roast, readers may not respond to self-promotional posts. They tune out content that doesn’t engage them on platforms designed just for engagement. If you want to increase brand awareness for real, the nine tactics below can help seal the deal: Ask your existing audience on Facebook and Twitter what problems or obstacles they have to feeling good about their finances. The best way to understand a potential client’s problem is to ask your current audience what issues […]

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Content Marketing 101: 3 Strategies for Delivering Better Content

Search “content marketing” on Google and you’ll get nearly 19 million results. Article topics range from definitions and examples to industry trends and tools. The number of choices and options available are overwhelming. Every day we help marketers from a variety of industries. We know a “one size fits all” content marketing program doesn’t exist. So we’ve broken down the top three strategies content marketers use to deliver better content to help you find the best strategy for your brand.   Create content         If your mind buzzes with new ideas and you love to collaborate with creative people, you probably want to try creating content for your brand. After all, digital tools and technology have made it easier than ever before to write, publish, and share content with an audience. But to create better content, you need to keep a few things in mind: Define your audience. Imagine this scenario: You ask a friend for details about his daughter’s birthday party. But he only wants to talk about the great deal he got on the birthday […]

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Content Marketing 101: Champions of Better Content

Successful content marketers know that better content requires hard work, smart strategy, and creative ideas. They’re focused on the editorial mission, not sales. Above all, they have an attitude of service to their audience. It’s not easy to be successful in content marketing. In fact, only 20 percent of respondents in our Annual Content Marketing Survey think their current content marketing efforts position them as a thought leader in their industry. Respondents widely believe content marketing is important, and nearly half think they need to improve their efforts to truly be a thought leader. Previously we identified some big obstacles content marketers face in executing successful content marketing programs. Now we’ve gathered some of our favorite fighters in the battle to produce better content. Let these “Content Marketing Champions” inspire and challenge your current content marketing efforts.   Volvo: The Epic Split Last November, Volvo released a YouTube video starring Jean-Claude Van Damme and the “stability and precision of Volvo Dynamic Steering.” Van Damme didn’t talk about steering – he did “the most epic of splits” while straddling two Volvo […]

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Content Marketing 101: What Are Obstacles to Better Content?

You know content marketing is important for your brand’s message to be heard above the digital noise. You know your peers and competitors are using it. But do you know what’s keeping your efforts from producing better content? Last week, we said content marketing doesn’t look or feel like marketing because it sells your brand as a better source of information than your competitor. This week we’re going to look at some of the biggest obstacles identified by respondents in our Third Annual Content Marketing Survey. No Strategy in Sight Right now, more than 30 percent of our respondents don’t have a content marketing program. They treat content marketing like a short-term tactic by “winging it” every day. They don’t plan their content marketing efforts and they don’t measure those efforts. They can’t monitor or grow long-term customer engagement because they won’t create a long-term strategy. Budget Woes and Worries Half of respondents want to spend more money on content marketing, but they don’t have the money. Worse, they might spend the money they do have on traditional marketing tactics that […]

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