Posts Tagged ‘Content Sharing’

Content Marketing 201: How to Curate Better Content

Previously we showed how hard work, diligence, and a bit of smart planning can help you find better content. If you’ve found great content, you probably want to share it with your audience. Before you hit “publish,” provide context for your audience to help illustrate why the content matters to them. Be creative. Let’s say you found an article that discusses the best examples of financial institutions using LinkedIn. It contains interesting data points, key players in the financial services industry, and a compelling argument. You like this article and want to share it. You could copy the link to your social media channels with little to no context or explanation. Or you could update the argument and recycle the information to reflect your brand’s message. Trendy DIYers on Pinterest have a handy word for this sort of creative repurposing: “upcycle,” to update and recycle. An upcycled article can become an infographic (using the article’s data and institution logos) or a “response article” on your blog (using the article’s main argument with your thoughts added in). You can divide the […]

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Curating Content like The Big Guys

Content Theft, Creation, Curation, and Aggregation

Last summer, IMN produced its second annual content marketing survey. In it, we found that respondents knew content marketing was essential, but almost half said that content marketing only represented 10% of their annual marketing budget. So how does a dealership curate content like a Fortune 100 company, if the budget isn’t there? My abrupt answer is that Fortune 100 companies don’t typically do a good job of curating content at all, so dealerships, with some content curation acumen, a passion for the subject matter, the right tools and a good journalistic instinct for what’s interesting, can regularly beat the pants off of Fortune 100 companies, for a significantly low investment. What is Curation? Content curation or aggregation is – according to C.C. Chapman and Ann Handley in their great book Content Rules – is the “act of continuously identifying, selecting, and sharing the best and most relevant…content…to match the needs of a specific audience.” There’s a difference between content curation and content aggregation, but both of them serve the same purpose. Content aggregators like Yahoo! News or Google News […]

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Ever Wonder Why Marketers Use Social Media [Infographic Friday]

Chief! Marketer recently released results from their widespread survey on social media trends in 2013.  The survey helps marketers to identify trends between B2C and B2B usage, the frustrations with social media and the reasons for relying on it.  So what’s driving the adoption of networks like LinkedIn, Facebook, Pinterest and Twitter? 

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The Content Omniverse [Infographic Friday]

When the very first email was sent over 40 years ago it instantly revolutionized information exchange. In the years following, email and instant messenger became communication norms, bloggers became credible sources for content, people began to rely on search engines for answers, and social networks grew to be among the most frequently visited sites. The social media takeover of the last decade especially has incited a content revolution. Hundreds of millions of internet users now have access to countless mediums of content sharing. Their thoughts, ideas, interests, questions, and more can be shared with the world in a matter of keystrokes and clicks. But just how big is the content universe?

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The Infographic of Infographics [Infographic Friday]

Did you know? In ONE DAY 1.5 billion pieces of content are created? Or that every minute Facebook users share 684,478 pieces of content, 571 new websites are created, Google receives over 2,000,000 search queries? With so much information swarming the World Wide Web, how do you decide what content is worthy of reading? And for those developing content, what is going to set you apart? What makes your blog post, social post, article, etc. better than the rest? The more information floating through cyberspace, the more your readers can afford to be picky about the content they chose to read.

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