In the United States, millennials and Gen Z are currently the two largest population groups of all generations, with an unprecedented impact on the economy. Being aware of how younger customers view and handle their finances is essential if your financial institution wants to stay competitive.
Read more →
If you’ve ever gotten overwhelmed with the influx of digital marketing content every time you go online, then so can your customers. Here are some important things to keep in mind to help your email marketing efforts overcome your audience’s digital fatigue.
Read more →
If your small bank or credit union wants to maximize growth and build a strong loyal customer base, you’ll need a strong marketing strategy. Here are four tips to ensure your marketing has a big impact on your small financial institution.
Read more →
Your business might consider cutting its marketing, including email marketing, in the face of economic uncertainty. But reducing your email marketing during the next possible recession is both a mistake and a missed opportunity if you plan to thrive during a recession.
Read more →
Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?
Read more →