Content marketing isn’t rocket science. However, it can take some marketers out of their comfort zone to put their audience’s needs above a sales objective. As we showed previously, knowing your audience is only half the battle. You also need to know where to send your message to that audience. Note: If you’re new to the Content Marketing 101 series, we recommend you check out the Content Marketing Pyramid (here are parts 1 and 2). Your latest project is helping your niece develop a content marketing strategy for her lemonade stand. She doesn’t know how or where to find the right audience for her different content marketing goals. “You need to know how your audience likes to receive a message, and where they’re likely to consume messages,” you tell her. “We call that ‘finding the right channel’ in the marketing world.” “I guess I need to find batteries for the TV remote,” she says. “Do you think my audience likes the Disney channel or Nickelodeon more?” “Not that kind of channel!” A channel is a tool used to relay information. Content […]
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