Remember playing “telephone” as a kid? Someone starts with a simple statement and it gets re-told from person to person. By the time it gets to the end, the last person says the statement out loud and everyone laughs. Why? Because it’s usually not at all reflective of the original message. While playing a game of “telephone” can be fun for kids, it isn’t very fun for businesses. “Telephoning” your brand messages through your email channel is the risk business organizations take when they leave their email marketing in the hands of their agents, field reps and consultants.
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