Posts Tagged ‘Blogging’

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5 Simple Ways to Make Readers Love Your Content

By on May 12, 2015   /   Content Marketing   /   Leave a comment

Have you ever felt really, truly overwhelmed by content? There’s a good chance your readers have too. The average American spends a little over 12 hours per day consuming media. Millennials spend up to 18 hours. All that media consumption can lead to “glossy eye syndrome.” Symptoms include tired brains, poor memory, and lack of engagement. Plus, you know, glossy eyeballs. That’s why we want to share five tips with writers everywhere. These tips can help you write content that engages people and gives their poor eyeballs a break. 1. Write a catchy headline. People read, watch, share, and talk about content all day long. Help your content stand out from the noise by writing a great headline. Need some inspiration? Barry Feldman’s post on writing great headlines can help you get started. 2. Get to the point – fast. Half of your website’s visitors spend fewer than 15 seconds reading your content. Give your ideas a chance by getting them in front of readers as soon as you can. It’s OK to weave an interesting hook or a personal […]

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5 Ways to Get Inspired with Your Content

By on March 31, 2015   /   Content Marketing   /   Leave a comment

You know you have to write another blog post, but your fingers just won’t cooperate on the keys. You could swear they’re staring at you, judging your lack of clickety-clack action. Writing is tough, and everyone has their off days. We’ve found five inspiring ways to refresh your mind and get those fingers moving. 1. Read other blogs. In the words of novelist W.P. Kinsella, “Read! Read! Read! And then read some more.” Many bloggers read four or five blogs on a consistent basis. Reading helps them track current trends and topics in their industry or area of passion. It also gives them fresh ideas to take back to their readers. If you don’t know what to say next, learn from others and share that wealth with your readers. Make sure you provide proper attribution if you decide to quote or repost part of someone else’s blog. 2. Absorb media. Check out local and national media outlets, including newspapers, magazines, news websites, and broadcast radio. Also pay attention to media professionals and journalists on social media platforms like Twitter. Sometimes a […]

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The 5 Core Elements of Online Content Marketing [Infographic Friday]

By on September 28, 2012   /   Content Marketing   /   Leave a comment

How do you do content? Nowadays it’s not enough to rely on the curation of content alone, it’s a matter of how you get your content seen. Whether you’re B2B or B2C, leveraging these 5 core elements of online content marketing could be what your business needs to convert online prospects into repeat customers.

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One Way to Drive Engagement and Increase Brand Awareness

By on September 25, 2012   /   Social Media   /   Leave a comment

Nowadays, it isn’t enough for a brand to launch just any average social media campaign. For a campaign to be effective in increasing brand awareness, it must encompass an element of engagement. Last month we did a post on two social campaigns that were met with incredible success because the evolution of each campaign relied solely on audience participation and involvement.  Here’s a look at another campaign by Gap that does a great job at connecting with fans and promoting engagement.

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The Infographic of Infographics [Infographic Friday]

By on August 17, 2012   /   Featured   /   Leave a comment

Did you know? In ONE DAY 1.5 billion pieces of content are created? Or that every minute Facebook users share 684,478 pieces of content, 571 new websites are created, Google receives over 2,000,000 search queries? With so much information swarming the World Wide Web, how do you decide what content is worthy of reading? And for those developing content, what is going to set you apart? What makes your blog post, social post, article, etc. better than the rest? The more information floating through cyberspace, the more your readers can afford to be picky about the content they chose to read.

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