Politicians, TV personalities, and economic experts will often predict what the markets and economy will do next, but nobody truly knows when a recession is going to happen or how bad it will be. That’s why it’s a good idea to be prepared and have some savings set aside for a rainy day. But are your millennial customers really ready for that possibility?
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Your bank or credit union might not have the resources to offer a smartphone app on par with Chase or the high-tech functionality of the Goldman Sachs-backed Apple Card, but that doesn’t mean you can’t compete with these big institutions and win the battle in other areas. Here are some ways you can punch above your weight and make your smaller financial institution stand out against large organizations.
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M&As can be exciting as financial institutions have an opportunity to grow and deliver newer, better services to customers. However, they can also be scary for everybody involved. There are two key groups that can easily be overlooked going into M&As: employees and current customers.
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As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.
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(To the tune of ‘Twas the Night before Christmas…) On a dark night in early February 2013, not a football player was stirring in New Orleans. It was Super Bowl night, and the power was out; all through Facebook and Twitter, people wondered aloud: “Where is our football game? Why won’t it show?” Until one voice responded: “Hey look, an Oreo!” Oreo’s tweet, now famous—“You can still dunk in the dark”—was a smart, timely way to spread branded snark. But take heed, dear reader, should you try to sell your products and solutions on social media “shelves.” No matter how playful your pop-culture roast, readers may not respond to self-promotional posts. They tune out content that doesn’t engage them on platforms designed just for engagement. If you want to increase brand awareness for real, the nine tactics below can help seal the deal: Ask your existing audience on Facebook and Twitter what problems or obstacles they have to feeling good about their finances. The best way to understand a potential client’s problem is to ask your current audience what issues […]
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