Posts Tagged ‘Bank Marketing’

Is Your Content Too Complex?

Angry customer on computer

We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.

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The Importance of Engaging and Actionable Content During COVID-19

Woman using smartphone

Social distancing doesn’t mean there needs to be a void between you and your customers; it means that it is even more important to interact and to do it well. Since online banking — mobile or otherwise — currently takes priority over face-to-face interactions, it is crucial your bank’s message engages readers, provides value, and sparks actionable insight.

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Improve Your Marketing Response During a Crisis

Couple does online banking

As the effects of COVID-19 ripple through the world, efficient communication plays a vital role in keeping customers informed. In today’s digital world, businesses can provide near-instant updates on how they’re responding to the situation, which helps maintain customer confidence and prevent confusion.

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The Secret to a Great Customer Experience Is the Human Touch

Customer support agent

Consider how much a bad experience — whatever the cause — affects your desire to spend money. A faulty smartphone app or an unpleasant technical support representative can certainly push you away from a company. Customer experience is important for retaining customers across all industries.

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[Infographic] Where are your bank’s marketing dollars going?

Bank Marketing Infographic

If your financial institution is anything like the banks in a recent study performed by The Financial Brand, you’ve probably seen your marketing budget grow in recent years. In fact, you’ve probably seen your assets grow as well.

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