Years of responsibility creep have made it hard for professionals in the banking industry to devote much, if any, time to marketing. Yet, they must make marketing a priority, both to retain existing customers and target potential new ones. How do you make time for marketing?
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You put plenty of time and effort into your email marketing campaigns. But no matter how much work you put into a flashy graphic or a catchy header, your entire campaign could fall flat if you’re making any number of email marketing mistakes.
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We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.
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Social distancing doesn’t mean there needs to be a void between you and your customers; it means that it is even more important to interact and to do it well. Since online banking — mobile or otherwise — currently takes priority over face-to-face interactions, it is crucial your bank’s message engages readers, provides value, and sparks actionable insight.
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As the effects of COVID-19 ripple through the world, efficient communication plays a vital role in keeping customers informed. In today’s digital world, businesses can provide near-instant updates on how they’re responding to the situation, which helps maintain customer confidence and prevent confusion.
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Content Marketing Survey Report
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