Posts Tagged ‘Bank Marketing’

Are Younger Customers Avoiding Their Financial Reality?

Young Woman Shrugs

In the United States, millennials and Gen Z are currently the two largest population groups of all generations, with an unprecedented impact on the economy. Being aware of how younger customers view and handle their finances is essential if your financial institution wants to stay competitive.

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Why Investing in Financial Literacy Helps Your Bottom Line

Financial Literacy written on a note next to a piggy bank

April is in full swing, which means National Financial Literacy Month is here once again. For the past 18 years, this month has been an invitation for banks and credit unions to do their part in educating Americans, young and old, about personal finance.

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Anatomy of a Subject Line That Sticks (or Stinks)

Email app on smart phone

Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?

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Simplify Your Bank Marketing Strategy With These Four Tips

Simplify Your Bank Marketing Strategy

Marketing is far from an exact science. There is no blueprint a bank can follow to guarantee engagement with its audience. Nevertheless, how marketers face a handful of common challenges dictates how successful they will be.

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How can you educate Gen Z during National Financial Literacy Month?

Young woman taking money from ATM

April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.

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