In the United States, millennials and Gen Z are currently the two largest population groups of all generations, with an unprecedented impact on the economy. Being aware of how younger customers view and handle their finances is essential if your financial institution wants to stay competitive.
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April is in full swing, which means National Financial Literacy Month is here once again. For the past 18 years, this month has been an invitation for banks and credit unions to do their part in educating Americans, young and old, about personal finance.
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Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?
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Marketing is far from an exact science. There is no blueprint a bank can follow to guarantee engagement with its audience. Nevertheless, how marketers face a handful of common challenges dictates how successful they will be.
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April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.
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