Ever Wonder Why Marketers Use Social Media [Infographic Friday]

Chief! Marketer recently released results from their widespread survey on social media trends in 2013.  The survey helps marketers to identify trends between B2C and B2B usage, the frustrations with social media and the reasons for relying on it.  So what’s driving the adoption of networks like LinkedIn, Facebook, Pinterest and Twitter?  According to the survey, over half (56%) of the respondents are using social media to drive traffic to their websites, 43% are hoping to generate leads and 37% are trying to create conversations with brand fans.

Where do you fit in the mix?


social media usage


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