In direct selling, your distributors are arguably as important as your products. The types of personal relationships they build with customers and other distributors are critical to the direct selling model and are rare in more traditional retail operations. Your products might be great, but the passion distributors bring to the table is what moves inventory.
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As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.
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In 2019, it’s no longer enough to be one of a few or even the only bank in town. It’s more important than ever for you to deliver a great customer experience that begins well before anybody steps through your door or pulls into your drive-thru.
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Dedicated employees are the secret to delighted customers in the financial services industry. After all, employees who are satisfied with their work and believe in their organization’s mission are more likely to provide a quality experience and seek creative solutions to customers’ problems.
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One question with ongoing significance for direct sellers today is this: does the direct selling model work as well as it used to in this increasingly digital age? Direct selling organizations and their field consultants depend on somewhat intangible elements, such as reputation and community sentiment, to make inroads with prospective customers.
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