As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.
Read more →
In 2019, it’s no longer enough to be one of a few or even the only bank in town. It’s more important than ever for you to deliver a great customer experience that begins well before anybody steps through your door or pulls into your drive-thru.
Read more →
Dedicated employees are the secret to delighted customers in the financial services industry. After all, employees who are satisfied with their work and believe in their organization’s mission are more likely to provide a quality experience and seek creative solutions to customers’ problems.
Read more →
One question with ongoing significance for direct sellers today is this: does the direct selling model work as well as it used to in this increasingly digital age? Direct selling organizations and their field consultants depend on somewhat intangible elements, such as reputation and community sentiment, to make inroads with prospective customers.
Read more →
Whether your business is banking and financial services, direct selling, or franchising, having a content strategy in place that provides a mix of engaging articles and customer-specific promotions is key to your marketing efforts. This is the difference between the hard sell and the soft sell: the first is driven by a desire for concrete ROI metrics while the second focuses on building the relationship between customer and brand.
Read more →
Content Marketing Survey Report
Download a copy of our survey report to learn how fellow marketers implement their content marketing efforts.