Marketing is far from an exact science. There is no blueprint a bank can follow to guarantee engagement with its audience. Nevertheless, how marketers face a handful of common challenges dictates how successful they will be.
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April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.
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Years of responsibility creep have made it hard for professionals in the banking industry to devote much, if any, time to marketing. Yet, they must make marketing a priority, both to retain existing customers and target potential new ones. How do you make time for marketing?
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You put plenty of time and effort into your email marketing campaigns. But no matter how much work you put into a flashy graphic or a catchy header, your entire campaign could fall flat if you’re making any number of email marketing mistakes.
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We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.
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