The Infographic of Infographics [Infographic Friday]

Did you know?

In ONE DAY 1.5 billion pieces of content are created?

Or that every minute

  • Facebook users share 684,478 pieces of content,
  • 571 new websites are created,
  • Google receives over 2,000,000 search queries?

With so much information swarming the World Wide Web, how do you decide what content is worthy of reading? And for those developing content, what is going to set you apart? What makes your blog post, social post, article, etc. better than the rest? The more information floating through cyberspace, the more your readers can afford to be picky about the content they chose to read.

As a manager of the IMN Facebook, Twitter and Google+ accounts, I am constantly scouring the internet for content to share with our followers. The nature of social sharing is a delicate balance between connecting with your audience in a way that will inform and engage them without barraging them with too much information. It’s no wonder that more and more people look to social media as a news source because, let’s be honest, reading articles from start to finish isn’t always at the top of the day’s to-dos.

Consider this scenario:
You arrive at work a few minutes early so you can grab a cup of coffee and catch up on the news before a 9am meeting. You open up a browser to read an article on Medicare reform and get about halfway through, but as 9am quickly approaches you decide to skim the rest, missing several facts and figures along the way. But then you stumble upon an infographic on the topic and in less than half the time it took you to read (and skim) the article, you have already read and digested those very same facts and figures that you missed before.

This is precisely why I have become a major proponent of the infographic. Infographics are the adult equivalent of a children’s picture book—they get the message across in an aesthetically appealing, simplistic, and comprehensive fashion while:

  • Promoting engagement, brand awareness, content sharing,
  • Generating traffic to your blog, site, social media pages, etc.,
  • And boosting SEO benefits.

90% of information transmitted to the brain is visual, and as a visual learner I am all about the infographics.

What’s your favorite form of content?

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