Recap: #DSChange with Michelle Larter

Thank you to everyone who joined us yesterday for the #DSChange Twitter Q&A with Michelle Larter, IMN’s Worldwide Sales Director for direct selling solutions.

Whether you tweeted, favorited, or simply followed along, we appreciate the chance we had to engage with you and better understand your perspective on direct selling.

Some popular topics from yesterday are summarized below:


Does the industry really make any money?


It’s true that some U.S. direct selling market sectors have seen sales growth decline or stabilize over the past few years. However, the wellness and services sectors both saw remarkable sales growth last year.

The wellness sector increased sales to 28.5% of the market and the services sector increased sales to 22.9%. The Direct Selling Association estimates the wellness sector will reach $18 billion in sales by 2018.


What’s the best communication tool to use?







Consumers ages 18-44 check email on their smartphone more than any other activity or app, so it makes sense marketers want to use email to reach them. IMN case studies have shown that email yields twice the sales as in-person parties and nearly three times as online sales events and recruit sign-ups.


How can I find success?








This was our favorite exchange during the chat. Michelle believes a person’s passion for direct selling is the key to success. Just as people are different, so are their reasons for joining direct selling. It’s important to tap into that passion to grow their business.


Was there a question you wished was asked? Or do you have other direct selling insights or concerns? Tweet IMN your questions and comments and keep the conversation going.

Again, thank you for joining us yesterday! We hope it was a valuable experience for you – it definitely was for us.


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