How do B2B companies use social media? [Infographic Friday]

Last month we did an Infographic Friday post on how marketers are using social media. Today we’re zeroing in on how B2B companies do social media with this survey-turned-infographic from Social Media Examiner, Marketo, and ColumnFive. This infographic takes a unique approach to the typical social media strategy analysis by pitting the results gathered from B2B marketers against results from and B2C marketers. You may be surprised to see that, contrary to popular belief, B2B companies have a leg up when it comes to social media.

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