5 Social Findings on the Global 100 [Infographic Friday]

Burson-Marsteller, leading global public relations and communications firm, is in its third year of evaluating how the Fortune Global 100 leverage social media.  One of the biggest shifts between the initial benchmark and the 2012 study is the transition from social media as a broadcast channel into a content distribution and customer engagement platform.

Some of the key findings in this year’s Global Social Media Check-Up are:

  • People are talking about companies in the Fortune Global 100 – 10.4 million times in a month
  • There is much more emphasis on engagement with 79% of the companies retweeting and using @mentions; 93% updating Facebook pages weekly and 70% of corporate pages feature comments and responses on their walls
  • Companies are leveraging multiple Facebook and Twitter pages for targeting

The following infographic illustrates other highlights of the study.

Social Media Check Up

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