When to Send Your Emails [Infographic Friday]

Back in January, we published an Infographic illustrating the best times to send your emails; 6 a.m. to noon and 6 p.m. to midnight. This infographic from Experian takes a slightly different approach.

By using data from 2012’s fourth quarter (when email volume rose 5.4% on the whole), you can see how email volume varies by industry and how email volume and transaction rates change throughout the day. Consistent with findings from January’s infographic, email volume is highest between 8 a.m. and noon while transaction rates were found to be significantly higher early in the morning and late at night. Also surprising was that across all industries, response rates were highest on the weekends while email volume was the lowest.

http://www.adweek.com/news/advertising-branding/whats-best-time-day-send-email-148113

 

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