Start with the Subject Line [Infographic Friday]

Before you start worrying about content of your emails, you have to figure out how you’re going to get your audience to open them in the first place. Where is the best place to start? The subject line!

 This infographic from litmus provides 6 techniques to help you secure an open:

  1. Make the message useful and ultra-specific
  2. Identify yourself in the subject line
  3. Be visually different using punctuation, bracketing, etc.
  4. Incorporate relevant topics and a sense of urgency
  5. Tell your recipients what you want them to do with a call to action
  6. Try out different subject lines with your audience, see what they respond to best


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