As a franchisor, you aim to maintain a certain consistency of brand image and messaging across your franchisees.
At the same time, you know your franchisees face unique challenges in their marketing strategy. They demand some measure of autonomy in their efforts, to be sure: they know best what local customer wants and needs are.
These two goals seem to be almost at odds with one another, but they share a core common interest: retaining customer loyalty.
So, how can a multi-unit franchise acquire, retain, and engage customers, while maintaining both a broad consistency of message and localized appeal?
Here at IMN, we have the answer to this marketing dilemma: Loyalty Driver® for Franchise.
Solving Problems at Both Levels
We consider striking this marketing balance a specialty of ours, and we strike that balance with Loyalty Driver for Franchise: a branded email newsletter template that adheres to your corporate branding and messaging specifications, but is flexible so franchisees can add content, such as local promotions, hours, and even special events.
Our email newsletter offers unique capabilities, ranging from customizable, content-driven messaging, to online access and control, to the ability to share content to several social media platforms.
That content-driven approach is the key to how our service solves the core problem of customer retention at both the franchisor and franchisee levels. With content written exclusively for your customer audience, our team delivers a variety of engaging and relevant lifestyle, entertainment, and specialized content, all designed to move your best customers and prospects through the decision-making process.
We also back up our service with measured results that can offer insights on how your campaigns are performing, helping you continually refine and improve for greater future success. Our dedicated experts are also ready to assist every step of the way as you build a comprehensive message for your franchisees to put into action.
It Can Be Done
Meeting and satisfying the goals and concerns of both franchisors and franchisees can be a daunting task. The two parties operate at different levels of a cooperative effort: they see different realities on a day-to-day basis, and their ideas of what priorities are usually diverge.
More than anything, Loyalty Driver for Franchise proves its value in bringing these two parties together in marketing strategy harmony, getting everyone on the same page and allowing a consistent message to go forward with freedom for some customer-facing individuality on the local end.
If you’re ready to put forward a bold and unified marketing vision for your franchise, don’t hesitate any longer: contact IMN, and let us go to work for you!