4 R’s of Email Marketing for Direct Selling

Despite the popularity of social networking sites, email remains one of the easiest and most effective ways to for direct sellers to build relationships with clients and generate more sales. After all, when was the last time you met someone who doesn’t have an email address?

Here are four things to remember about using email to grow your business:

  • Reception: Consumers are open to receiving email communications from companies. In fact, more than 70 percent of consumers prefer businesses contact them by email, according to MarketingSherpa.
  • Relationships: Email newsletters help consultants easily stay in touch with their customer base. Personalized newsletters that contain targeted articles and product offers also can help make customers feel valued and appreciated. This can help consultants foster brand loyalty and build referrals.
  • Relevancy: Reports from your email newsletter provider allow you to know who opened your email newsletter and what they read. Use that information as conversation starters with customers about their lifestyle and the products that appeal to them. You also can send follow-up emails with incentives to buy specific products of interest.
  • Revenue: When you use email marketing to reach customers and build strong relationships, you’re more likely to increase sales. IMN case studies have shown that email yields twice the sales as in-person parties. It also generates nearly three times more online sales events and recruit sign-ups.


Email marketing continues to be an important tool for those in direct selling to reach their customers, cultivate team members and referrals, and increase sales.


Note: An earlier version of this post appeared in the Direct Selling Association’s SupplierSource e-newsletter.

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